Are you an entrepreneur or startup founder? Then, you need to know that creating – and implementing – an effective digital marketing strategy is paramount.
Yes, because the transformations and opportunities brought about by the global digital revolution are not only meant to be seized by large corporations.
In fact, smaller businesses can benefit from digital even more. Let’s look at four reasons why this is true.
1. Digital Marketing Costs (Almost) Nothing
Here’s one really attractive element of digital marketing: it is much cheaper than traditional forms of marketing, such as print and TV advertising.
Social media apps, for example, are free.
Similarly, there are a tonne of great – and free – online resources that can steer you in the right direction when it comes to building a digital marketing strategy.
And for all the stuff that you don’t feel like you can do on your own, you can always hire a professional agency which will offer you a flexible plan and charge you only for the services that you actually use.
2. It Helps You Connect with More Customers Than Ever
Guess how many people in the world use social media.
Ok, we’ll tell you: nearly 4.5 billion people.
Now, just picture the awesome results you could achieve if you were able to tap into even the smallest percentage of this (ever-growing, by the way) figure.
With digital marketing – in particular, social media marketing – you can do exactly that.
Start connecting with potential customers from all over the globe at the touch of a button, and the world will soon become your (digital) oyster.
3. It Empowers Your Own Team
OK, so maybe your current team only consists of a handful of people, but that’s not a good reason why you shouldn’t look at ways to keep their productivity, motivation, and engagement high.
And if your employees are located in distributed offices, that’s even more important.
Digital technologies such as video conferencing software, virtual meetings and events, and automated software are all fantastic ways to keep your workforce involved, engaged, and motivated.
This, in turn, will help them work better, smarter, and more profitably.
4. It Paves the Way for Smarter Business Decisions
Embracing the digital revolution is also crucial when it comes to gathering information about your customers, market, products, competitors, and more.
Technologies such as artificial intelligence and machine learning, for example, can collect virtually limitless amounts of data, analyze it, and provide you with tangible, meaningful, and reliable insights.
Based on these insights, your business can design, plan, and implement the best and most targeted business decisions.
The Takeaway
Embracing digital, as a small business owner, really is a no-brainer, as our article has illustrated. From helping your team become more productive and motivated to taking better and smarter business decisions, there is a lot of potential to be explored within the universe of digital marketing and technologies.
Are you ready to join the digital revolution, but need a bit of expert support? Chat with the team at uPRO today.
