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PPC for Start-Ups and Small Businesses

PPC for Start-Ups and Small Businesses

Pay-per-click advertising is a great way to help your start-up or small business thrive (read: boost sales) in an ever-competitive world.

But do you know how PPC works, and how to use it properly? Our quick guide here gives you the answers you need.


To begin with, you’ll need to start conducting some research into several aspects, including:

  • Keywords: which ones should you use for your PPC campaign?
  • Audience: who are you targeting with your PPC ads?
  • Method: how are you going to target your audience?

Once you have clarified these points, you can move ahead with your keyword list.

Negative Keyword List

It might sound counterintuitive, but a negative keyword list is a must for your PPC campaign.

This simply refers to all those keywords that prevent your advert from being triggered, meaning that your ad won’t be visible to users searching for those exact words.

A negative keyword list is essential as it helps you to better tailor your audience, filter your leads, and end up with better-quality prospects.

A/B Testing

Another crucial aspect for your PPC campaign is A/B testing.

This is a process during which you can view two different versions of your ad, and pick the one that achieves the best results.

Sometimes, simple things like a different graphic, font, or design can make or break your advert – and that’s exactly what A/B testing enables you to find out.

Measure Results

At the end of your PPC campaign, you’ll want to measure the results obtained in order to work out whether or not you achieved what you set out to.

You can use tracking and analytics software for this, which will save you time and money.

Remember, though: only do this at the very end of a PPC campaign, otherwise your findings won’t be reliable.

The Takeaway

Running a PPC advertising campaign can do wonders to your small business – and it’s actually much easier than you think.

If you want more help, information, or inspiration on all things PPC, then uPRO are the right people to call.

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