When it comes to getting your
small business out there in the World Wide Web, having a foolproof SEO and content marketing strategy is essential.
Read our guide to discover how to create one, step by step.
Launch a Blog
One of the pillars of great SEO tactics is, of course, choosing (and using) the right keywords.
And what better way to use your keywords than with blog posts? Blogging is a fantastic tool to help boost your online visibility and Google rankings, and it can also be plugged in to other platforms such as social media and websites.
Get Active on Social Media
Speaking of social media, did we mention how vital it is for your brand to be present AND active on social networks?
This is a great way to target your customer niche, promote your brand, and increase your online traffic.
Leverage Email Marketing
If you shrug at the very sight of the words “email marketing”, then you are making a big mistake.
It might be a fairly old marketing tactic, but it’s far from being dead and buried. Today’s successful email marketing content is hyper-personalized, perfectly timed, and super-varied.
Get on board with it, and you will see fantastic results in a short time.
Remember the Funnel
When creating content for your customers, remember that you are speaking to different people who are finding themselves at different stages of the buyer’s journey.
Some of them might just be aware of your brand, while others love your products and are considering buying more from you.
By putting together content that addresses the needs and expectations of those different stages, you will be able to delight, inform, and persuade the right people at the right time.
When it comes to SEO and content marketing, remember that variety is key. If you want to be successful, you are going to need to combine different tools and approaches, including for example social media, blogging, and email marketing.
Need more help with your SEO and content marketing strategy? Call the team at uPRO today.