A brand’s identity is the visual expression of a brand that is communicated to the outside world, and include its name, logotype or mark, communications, and visual appearance.
A brand’s identity is the visual expression of a brand that is communicated to the outside world, and include its name, logotype or mark, communications, and visual appearance.
An identity system and identity guideline manual allow for the consistent use of the brand’s identity through all consumer touch-points allowing a brand to be easily recognized and gain awareness in the marketplace.
Brand book, style guide, brand guidelines. No matter what you call it, this resource is the heart and soul of your brand. It takes your mission, vision, and values, and translates them into visual design. A well-developed, comprehensive brand style book will help everyone in your company know exactly how to communicate your brand.
They are a set of rules and tools on how to utilize the different elements of your brand.
Designers, writers, marketers. In fact, anyone who will be developing creative pieces for your brand will use these guidelines.
Branding, thus brand books, define your company’s personality. The branding elements featured in this book are how the world will recognize you and learn to trust your brand.
Brand books are important as they become the living document of a brand – a single source of truth that ensures everyone has the same understanding of what the brand is. It helps a business to communicate consistently across all teams and channels.
We’ll work with you collaboratively to get all the pertinent information for us to deliver a solid brand and brand book that stands the test of time and test of your target audience(s).
From here, we’ll develop a strong and recognizable Logo & Brand Identity guideline manual that will set the standard for all future materials and allow for a consistent and coordinated communications effort across all customer touch-points.
We’ll help distill your vision and mission into a narrative that is easily understood by any reader of the brand guide.
We’ll help define what type of imagery should be used and not used through narrative and an easy-to-follow set of examples.
Our graphic design team will design and layout an attractive and meaningful version of your brand guide.
There are so many different things our designer can do for you, it’s literally mind-blowing.
As you can see, your Valux Designer is truly an amazing partner to have. Take advantage of all that we offer. Contact us today to learn more about our graphic design solutions.
As a proud participant of the Forbes Communications Council and Entrepreneur Leadership Network, our team navigates the rapidly evolving tides of the internet on a daily basis and keeps up-to-date on shifting consumer habits and trends.
No project is too large or too small for us. Whether it is a long-term, in-depth SEO campaign, or merely some marketing redirection, we are eager to assist you. Contact us today for a free consultation. We look forward to helping you expand your business.
