Public relations can raise awareness for your brand, give credibility to company leaders, and share stories that resonate with customers to keep them coming back. At all times, we work in partnership with your marketing and communications team, as well as company leaders, to create and implement a strategic plan that utilizes the most appropriate public relations tools and tactics for success.
We will aggressively and consistently pursue story opportunities with national, industry, regional, and local media outlets to bring attention to your brand to help you achieve your strategic goal.
We provide you with an easy, affordable solution!
uPro is a proud member of the Forbes Communications Council and Entrepreneur Leadership Network. Our Work Has Been Featured in Forbes, Entrepreneur, Huffington Post, CIO Magazine, business.com, ABC News, and Hundreds of Other Outlets!
The secret to our process is in building relationships with key media contacts, reporters, editors and bloggers. We never mass pitch people, and we don’t spam media contacts with press releases.
MOST of our PR clients start to see some interest from the press within 2-3 weeks. This does NOT mean you’ll receive your placements by then; just that we should start to see some interest by this point.
You will receive an email at the end of every week, between Friday and Sunday, with updates on your campaign.
We set campaign objectives, and a specific set of goals (or deliverables) for your campaign before we launch the campaign. Every time we meet (or exceed) those goals, we consider the campaign a success! In addition to those benchmarks, we also measure the efficacy of the placements by tracking estimated number of story views, total social shares, etc.
Can you request it? Yes. Can we guarantee it? NO. While we DO offer a guarantee on a minimum number of placements, we can NEVER guarantee placement at a specific outlet. There are way too many variables to guarantee a story at a specific publication, even when we have close relationships with the editors. This is why we work from a list of potential outlets that you approved before we launched the campaign.
Press releases are not the be all, end all of PR anymore. Some campaigns don’t even need a press release. When we do use a press release, they are ONLY used as a source of additional information for media contacts. We never rely on them to get media coverage; only our relationships and patience can do that.
No project is too large or too small for us. Whether it is a long-term, in-depth SEO campaign, or merely some marketing redirection, we are eager to assist you. Contact us today for a free consultation. We look forward to helping you expand your business.
