In the world of social media, Instagram has been a trendsetter since its introduction. Its visually appealing look has made it a go-to platform for influencers and businesses. It is a great place to start if you are a marketer looking to boost your business’s social media presence. The platform’s recent features can be a game changer for businesses.
Here’s a look at the latest features and how they can reshape how you connect, create, and share in the digital world.
Multiple Links in Bio
Announced in April 2023, this feature allows people and businesses to include more than one clickable link in their bio. Whether promoting various products, articles, or external platforms, users can now showcase diverse content directly from their profile. It enhances user engagement and provides a more dynamic and versatile way for creators to connect with their audience by quickly directing them to multiple destinations.
Polls in Comments
Expanding on the popularity of polls in stories and DMs, Instagram is now testing the feature in the comments sections of posts. This addition not only enhances user engagement but also provides valuable insights for creators and brands. By encouraging interaction through polls, Instagram fosters a sense of community. The feature aims to facilitate meaningful conversations between users and content creators.
Broadcast Channels
A game-changer for creators and brand accounts, broadcast channels enable mass updates to followers who opt-in. Whether announcing new launches, sharing company news, or staying connected with your audience, these channels offer a direct line of communication. Creators will have the ability to send text, photos, videos, voice notes, and polls. This helps them curate immersive experiences that resonate with their followers more deeply.
AI and Photo Stickers
Instagram continues to innovate with the integration of AI and photo stickers. AI stickers allow you to unleash your creativity by generating personalized stickers through text prompts. These can help you add a touch of humor or convey a specific message when engaging with friends and followers. Instagram also allows you to transform your photographs into stickers, offering a unique way to personalize stories and posts.
Updated Instagram Insights
Businesses and social media marketers can now better understand their account’s performance. The major change is that you can now view data from the past 90 days instead of 30 or 60 days. You will also get statistics of your accounts reached, total followers, accounts engaged, and content you shared. The platform also now allows you to check the insights on desktops, making management and tracking a breeze.
As Instagram continues to evolve, these features enhance the overall user experience and open new creative avenues. To benefit from using the platform, you can approach reputed digital agencies like uPro Digital. We can provide proper guidance and support to manage your business’s social media presence. Contact us today!
uPro Digital is a full-service marketing agency for startups and entrepreneurs. Our team can conduct the research and help you choose the right social media for your business to thrive. Contact us to learn more!
