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Social Media Marketing for Start-Ups and Small Businesses

Social Media Marketing for Start-Ups and Small Businesses

Let’s begin with an interesting fact: according to research, social media networks are the single most influential platform that drives online shoppers to make a purchase.

For this reason, your start-up or small business should jump on the social media marketing bandwagon ASAP.

Want to know how to make the most of it? Our essential guide here can help.

Choose the Best Social Media Channel

There currently are a total of over 100 different social media platforms, so it would be impossible for you to leverage each one of them.

Focus on one, to begin with. Depending on what you sell, you might find that Instagram is more suited than Facebook, or viceversa.

Once you have mastered your online presence on your chosen platform, you can begin to think about expanding it to incorporate a few more channels.

Leverage Video

Social media wouldn’t be as engaging and exciting without video content.

If you want your social media channels to gain popularity (or even go viral) and amass a huge following, then you’ll need to create, post, and share videos.

Live videos, Reels, and Stories are particularly engaging video forms, so remember to diversify your video content to include them all.

Engage with Followers and Influencers

The word “social” is a pretty obvious clue: the main aim of social media was, and still is, to connect people.

Keep your engagement rates high and your followers consistently happy by engaging with them on a regular basis, commenting on posts, and answering questions.

To go the extra mile, you could even join forces with one of the many micro influencers that currently populate the Instagram and TikTok landscapes, and who have the potential to skyrocket your brand awareness and product sales.

Stay on Top of What’s Hot

Meaning: hashtags and topics.

Keep your finger on the pulse of what is currently trending on your social media of choice, and try to get in on the conversations that matter and that excite and inspire your audience.

The Takeaway

If you run a small business or start-up, having a sound social media presence is paramount for success, and our article gave some great pointers.

For even more help with boosting your social media marketing, get in touch with the folks at uPRO today.

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