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Ways Small Businesses Can Get More Out of Their Website

As a small business owner, you might think that having a website is not that relevant. After all, if you have worked hard to build a decent social media presence, you can probably skip dealing with web designers, developers, and the likes, right?


Small businesses thrive – or die – also based on how great their website is.

Create a stunning, informative, and trust-inducing website, and you’ll drive more traffic and convert sales.

Neglect your website (or don’t bother having one in the first place) and your small business will never reach big heights.

So, how do you go about building the best website EVER for your small business? Keep reading, and we’ll reveal it all, step by step.

Step 1: Choose the Right Visuals

An image is worth a thousand words, right? Well, this applies to websites, too.

The first impression that an online user gets of a website is largely down to how visually enticing it looks.

So, make sure that your website offers a great, smooth, and captivating visual experience.

Here’s what to remember:

  • Keep it consistent: you want to use the same type of visuals and graphics across your website. This means same style or effect, same fonts, and same color palette.
  • Keep it true to your brand: depending on what you want to convey – for example, whether your brand is laid-back and fun, or authoritative and formal – you’ll need to select the most suitable types of visuals.
  • Keep it simple: featuring beautiful and attractive visual elements doesn’t need to come to the detriment of content quality or page load times. So, keep it nice and simple, and always prioritize user friendliness.

Step 2: The Three Cs of Content

Clear, concise, compelling.

The content you feature on your site needs to tick (at least) these three boxes for it to be effective and conducive to increased traffic and sales.

You’ll want, for example, to include exciting product or service descriptions, a catchy hero section, and a storytelling page that tells your audience more about who you are.

Step 3: Talk (a Bit) about Yourself…

One of the reasons why people are looking at your business website is to figure out whether you are a genuine, credible company to buy from.

And what better way to confirm that, than by adding a section that talks a bit about your origin story, your company’s founders, and your brand mission and vision? While you’re at it, remember to throw in a few photos, too.

A carefully curated “About Us” page is a sure-fire way to tell your customers “I’m authentic, I’m reliable, I’m credible: buy from me!”.

Step 4: … But Make It Clear that You’re All About Your Customers

Customers want brands to make them feel valued and important – it’s as simple as that.

And the smallest the company is, the more they actually expect that to happen: often, in fact, “small business” goes hand in hand with relatability and familiarity.

So, make sure that your website features ways to tell your customers that they are what matters the most to you.

Here’s some ideas:

  • Add personalized website navigation tools
  • Incorporate fun quizzes and buying guides
  • Feature pop-up discounts and offers
  • Include customer testimonials

Step 5: CTAs Are Your Best Friend

After all this hard work, you’ll rightly want (and expect) your customers to want to make a purchase from you.

Great, then you’ll need to put a bit of effort into creating honest, non-salesy, and interesting call to actions.

Make sure that it’s easy for your customers to find your contact details, and entice them to get in touch by offering special promos or other benefits.

The Takeaway

Curating a great website as a small business can truly make a big difference.

You can achieve that by following the steps outlined in our easy guide, which include selecting the right visuals, creating awesome content, personalizing the navigation, adding information about your brand, and calling your customers to action.

Need more help and advice for your small business website? Call the team at uPRO today.

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