Search Engine Optimization (or SEO) can be an intimidating factor in digital marketing, especially for those just starting up or those with small businesses. Luckily, there are helpful tips as to how to most effectively use SEO to grow your online presence and therefore draw more attention to your amazing business. Read on for our top three most effective tips for using SEO to help grow your small business.
Tip 1: Research Your Keywords Carefully
SEO is all about using the right keywords. Thinking about what your customers might put into a search engine to try and find your business is a good place to start. If you are a real estate agent, for example, and want to cater to people in your area, they might search for the city or state you work in.
Once you have such things in mind, you can use tools such as Google’s Keyword Planner, an easy-to-use tool that small businesses can employ by typing in a keyword to see relevant keyword combinations that might be used. This can help you find the most optimized keywords to put in your digital content to help make it easier for your customers to find you.
Tip 2: Beware of Keyword Stuffing
Finding the best keywords to use can also help you stay away from keyword stuffing, which is when you put in far too many keywords to the point that they lose their potency. When thinking about how many keywords, is too much, think of the example of social media posts that have six tags or more. This is similar to keyword stuffing in that the poster used as many tags as possible to try and get more attention to their post. However, readers of the post will find it an eyesore, and using too many keywords in your digital content tends to evoke the same reaction from readers. It is also considered unethical.
When there are too many keywords the wording on your digital content seems robotic, as though an AI wrote it to try and optimize said keywords. Instead, customers much prefer knowing a real person is behind your business and that you took the time to create your content with care, as that shows you’ll do the same with them and their business. So, find the keywords that work best for your business, and sprinkle them into your digital content in such a way that feels natural.
Tip 3: Remember What Makes Your Business Special
One of the best things you can do when optimizing your digital content with SEO is to remember just what makes your business unique. Why would someone want to come to your business instead of a direct competitor? What do you offer that makes you more approachable, and what content do you have that a customer can’t get anywhere else? With those things in mind, you can make your digital content pop with SEO that caters to your business’s uniqueness and shows your strengths in your field.
One of the best tips for adding SEO to your small business, though, is to find someone who can help you do so. Luckily, our amazing team at uPro Digital is ready to help you! Just call us at 877.698.2589, email us at info@uprodigital.com, or fill out our online form to contact us and get started today!
