First off, let’s play the numbers game! Did you know that there are over 2.2 million apps in the App Store and over 3.5 million apps in the Google Play Store? And, of course, those numbers are only increasing! So that means that if you’re ready to launch an app, it may be time to think about the best ways to market your app to as many people as possible. Unsure where to even start? Don’t worry, uPro Digital has you covered.
Promoting your app on any sort of social media is a no-brainer! Facebook, Instagram, and TikTok are some of the hottest places to find out new information. In addition, there are two ways that you can reach these audiences: organic reach or paid reach.
Organic reach is how you reach people naturally. Things such as having a profile on a social media site and posting regularly will get you organic reach. Including hashtags where applicable is also a great way to increase your audience size!
Paid reach is where you invest in advertisements. For example, putting money into Facebook Ads would increase your overall reach as many people are able to see these ads when they scroll through their feed.
Technically speaking, influencer marketing is as old as marketing itself. You reach out to people with a high follower count, like a celebrity or popular streamer, and have them create an ad for their audience with your product. When choosing someone to do this, make sure their audience is one that would regularly like products like what your app is offering. Otherwise, getting an influencer may be a waste of money.
Your Personal Website
Your app or company should always have a website! How else will people find information about your product? Without having a good website, people may not believe that your app can be trusted. If you are using a company site, make sure you have your app appear throughout it, not just as an afterthought.
When in doubt, go with the classics of public relations! These can be things such as a press release, a launch party where you can invite influencers and media, a newspaper article, or even guest bloggers! The more buzz you can get out there about your app, the better it’ll be. Bonus points if you start doing things like this early, so the buzz is there before you even launch your app!
Unsure of where to begin to get your app on people’s radar? Luckily, our amazing team at uPro Digital is ready to help you! Just call us at 877.698.2589, email us at firstname.lastname@example.org, or fill out our online form to contact us and get started today! We will help you come up with a plan so that your mobile app can be a star from day one.